Opinion – You’ll be able to work as a journey photographer with out social media – Picture Suggestions, Inventive Images + Journey Guides

Can you may have a journey images profession with out social media fame?

Let’s talk about…

In a world the place content material is reminding us every day that we aren’t doing sufficient, seeing sufficient, sharing sufficient or working laborious sufficient, we have to cease and remind ourselves, why are we letting this invisible (however all too seen) strain zap our vitality and productiveness?

Social media has created a monster of kinds, fueling our private insecurities, unraveling a worry of lacking out, just about pushing and prodding us to affix in and contribute to the content material conveyor belt.

I’m guessing I’m not alone in feeling a little bit previous as a result of I can’t (or don’t wish to) sustain with the calls for of social media?

Work as a Travel Photographer

For those who’re contemplating a profession as a journey photographer, it’s certainly crossed your thoughts greater than as soon as that you must be on social media. It is advisable to have followers, be sharing common content material, creating reels, tales, carousels and goodness is aware of what else additionally turns into the following algorithm pleasing, vitality sapping software.

I like a humorous video, dreamy vacation spot publish or cute canine photograph as a lot as the following particular person and know social media can completely be loved in small doses, however when it begins to seep into our ideas publish by publish, it’s necessary to separate the enjoyable and social half, with the affect on our private {and professional} improvement. With the pace at which content material travels, information is launched and new content material is produced, it’s little marvel why all of us really feel a little bit left behind and overwhelmed.

Let’s chat concerning the different by way of journey images and dealing in tourism as a inventive. Another that also exists, however isn’t as seen as a result of effectively…it’s not on social media.

Take into consideration the photographers behind the photographs you see on business accounts or branded content material for commercials, editorials and printed supplies. Concerning the journey writers typing up the tales and guides in magazines, or the inventive groups producing visible advertising campaigns for tourism manufacturers.

Travel Magazine

They’re working laborious, making a residing and furthering their careers with out the strain of posting a fairly photograph to Instagram every day. There could be a completely satisfied medium, a world wherein you’re employed as a journey photographer with goal, initiatives, deadlines and deliverables. The place you receives a commission to {photograph} locations, work to inventive briefs and use your abilities relatively than sitting, refreshing the display screen and hoping your new publish will get likes or a excessive engagement fee.

For those who’re a long-time follower or reader of The Wandering Lens, you could have seen (or not, as a result of there are such a lot of different issues to view on-line!), that I didn’t share a lot in 2022, or 2021 for that matter. I used to be truly nonetheless travelling and dealing, however for initiatives that didn’t require social media content material, or that will likely be launched in different varieties/retailers all through 2023/24. Many of the initiatives required lengthy days on the highway driving, photographing, researching and writing. Whereas the images and written content material was for each tourism advertising functions and journey associated publications, it wasn’t for The Wandering Lens as I nonetheless work as a full-time freelance journey photographer and don’t at all times share all the pieces I create.

Whereas we typically persuade ourselves that everybody who’s sharing on social media have to be busier, higher or have a schedule crammed with inventive tourism campaigns – typically it’s those that truly aren’t sharing which might be doing a number of the work behind the scenes. Working as a journey photographer for purchasers, for publications, or for initiatives that aren’t linked to their Instagram deal with.

I’ll sound bitter about social media, however truly, I’m not, and I like the way it’s helped me create The Wandering Lens group over time. I’m solely a little bit bitter about the truth that it’s stopped a number of proficient individuals following their desires as a result of they imagine they aren’t adequate or well-liked sufficient.

Now, after all social media performs an element when you’re hoping to work in content material creation or as an influencer and I’m under no circumstances discounting the sort of work. For a few of us although, this stage of sharing, private branding and infinite content material creation isn’t what we turn out to be a journey photographer for. There are such a lot of proficient photographers who do have hundreds of followers and are along with their social media work, are producing inspiring work for his or her purchasers. Relying on the kind of purchasers you’re aiming to work with, they could desire you share to social media when engaged on a marketing campaign, or they could simply want for the content material to be created for their very own use. My level is, that when you don’t love sharing by way of social media, this shouldn’t be the explanation you don’t pursue work as a journey photographer.

Additionally, simply to notice, due to how a lot content material is required by companies, manufacturers and tourism boards, a data of social media could be helpful when capturing work in your purchasers. You could be briefed to compile 20 pictures for social media use that highlights the out of doors experiences of a selected vacation spot. Figuring out what individuals click on on, like and interact with is essential intel. Nevertheless, once more, this may contain looking and researching, not that you simply personally have to be posting in your social media accounts. You’ll be able to merely create the images, ship them to your shopper and their advertising group will then share on the related accounts.

After I began my profession in journey images, Myspace was nonetheless the factor Fb was simply getting off the bottom. I mailed journey journal editors little booklets of my work within the publish and postcards…precise snail mail. Through the years although, I progressed to emailing. I do know you’re in all probability tremendous impressed with my potential to maintain up with know-how!

I’m sharing this as a result of a easy electronic mail, pitch or dialog has led to a few of my most enjoyable adventures as a journey photographer.

I strongly imagine you’ll be able to type a profession as a journey photographer with a curated portfolio {of professional} work and an electronic mail account. I do know this as a result of I’ve carried out it, for 17years. Not solely can you discover work, you should use your images to contribute to conservation and environmental initiatives, to become involved in thrilling initiatives and to encourage others to see the world and life stay to the fullest.

Travel Photographer Lisa Michele Burns of The Wandering Lens

With printed work in Lonely Planet, The Huffington Put up, Vogue, Harper’s Bazaar and extra, plus a tourism client list visible here, I can confidently say that it’s potential to get printed, acquire work on inventive tourism campaigns and construct longevity within the business with out reputation on social media. Most of my shopper work doesn’t contain sharing content material on social media, I’m producing the images for his or her enterprise or capturing imagery to be printed as photograph options or alongside editorial content material.

Avenues to work as a journey photographer with out social media –

Editorial: Take a peek on the bylines of your favorite journey publications then Google or attempt to discover that particular person on social media. Extra usually that not, they’ll have a portfolio web site and small following on social media the place they share behind the scenes content material or not a lot in any respect. You’ll be able to work with editors and get printed by pitching your story/function concepts and introducing them to your images. The Freelance Journey Photographer Course has templates I’ve personally used and all the recommendation you want on approaching editors in the precise means.

Inventive Campaigns: As soon as you’ll be able to show your abilities as a journey photographer and supply your purchasers one thing visually refreshing, you’re opening your self as much as the chances of engaged on campaigns. Create an internet site that highlights your greatest work, begin to community with related purchasers and introduce your self to businesses, advertising professionals and the house owners of tourism companies to find what’s potential.

Photographic Companies: Life as a journey photographer doesn’t must imply you’re on the highway 365days a yr, yow will discover work with native tourism companies, lodging retailers and expertise suppliers. All of them want imagery to advertise and showcase their choices, as a journey photographer, you’ll know the right way to create a library of images to assist spotlight this. Pricing your work and understanding the right way to ship skilled outcomes and licencing phrases is essential.

Travel Photographer Lisa Michele Burns of The Wandering Lens

I can ramble on about this matter all day as a result of I’m so obsessed with forging a journey images profession that fits you, however you’ve in all probability obtained someplace to be! I hope my opinion, that it’s potential to work as a journey photographer with out social media fame, has struck a chord and sparked a little bit fireplace in your inventive ambitions.

As a photographer, editor and educator, my goal is to boost the bar within the tourism business and proceed to assist different photographers of their journey to work as a journey photographer – it’s a such a rewarding profession path and I hope you’ll be a part of me within the business quickly!

Enrolments to the following spherical of The Freelance Travel Photographer Course are closing quickly. Inside this course I share all the pieces I learn about creating earnings streams and gaining work as a journey photographer. The course will likely be beginning on February 6th with weekly modules launched for eight weeks on the subjects of self-promotion for photographers, portfolio improvement, journey business insights, pricing your companies as a photographer, getting printed and a lot extra. Each single workbook or bonus information could be downloaded so that you can entry everytime you want. There’s no strain to finish the course in eight weeks, it’s all yours to make use of over eight months or eight years when you like!

I’m at all times completely satisfied to reply questions by way of electronic mail, get in contact and say hiya by way of [email protected].

Additionally, I’d love to listen to your ideas within the feedback under!


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